Boston! Get ready to celebrate the 20th anniversary of the Red Sox's historic 2004 3-0 comeback vs. the Yankees  and World Series Victory with our exclusive MLB Reverse the Curse New Era 59FIFTY collection.

Dropping early in-store locally at the South Shore Plaza Mall LIDS at 10 AM on Saturday, October 12th, and online at LidsHD.com on October 17th. Grab some popcorn, enjoy the live DJ, and don't miss out on this iconic celebration!